Itallian Hairtech is the only hair color brand that leaves hair with a spectacular shine, without compromising the health of the strands. Discover a new version of yourself.
Color, tone, lighten and darken without fear of changing your mind: the Itallian Collor and Coloratto color and bleaching lines give you the freedom to change in style.
Colors – low ammonia and ammonia-free – that respect your hair and enhance your beauty.
LIVE A NEW COLOR!
INNOVATION
Trivitt Nutrition Liquid Mask
The ideal solution for those looking for healthy, radiant hair. With its innovative formula, it promotes anti-oxidant action and a high level of lipid nutrition which, together, discipline frizz and promote high levels of moisturizing.
Find content and tips for those who love hair care and want to become great beauty professionals.
ITALLIAN HAIRTECH 30 YEARS!
Celebrating 30 years of Itallian Hairtech history in 2025! This achievement inspires us to continue transforming the beauty market and motivating professional hairdressers to be the protagonists of their own success stories. Every step so far has been driven by our commitment to innovation and excellence, always striving to offer the best to everyone who is part of this journey.