Owners of famous brands such as Itallian Color, Itallian Color Sopremo, Itallian Color Coloratto, Trivitt, Innovator, Hairway Chantilly, Kerasoft and Extreme Up. There are around 200 items, among them permanent and semi-permanent color, items for treatment, hydration and transformation that come to all salons of the country through over 400 distributors.
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With over 30 thousand professionals trained and certified per year throughout Brazil, the technical center Itallian Hairtech is the new concepts creator and inspiring. Has the largest technical teams of the country to serve and clarify use procedures of our products.